NuFACE
Social Strategy
Community & Partnerships
NuFACE was gaining organic traction on TikTok, but lacked a clear strategy to turn viral moments into sustainable brand impact. With a surge in interest around transformation content, there was a key window to shape the narrative, engage creators authentically, and convert attention into measurable growth across brand equity and revenue.
The Opportunity
Account Growth
As Director of Social & Content at NuFACE, I led the brand through one of its most viral moments on TikTok. When organic buzz began to surge, I quickly activated a retention strategytransforming short-term interest into long-term brand equity. I built direct partnerships with top creators, offering exclusive discount codes, brand ambassador status, and whitelisting support to extend content lifecycles. This not only fueled sustained momentum and sales, but also helped establish the “half-face transformation” as a signature content style for NuFACE moving forward.
