Kat Burki Skincare
Social Strategy & Management
As Kat Burki prepared to expand from skincare into luxury haircare, the brand needed a refreshed social strategy that could drive engagement, elevate brand storytelling, and support a high-impact category launch. The challenge was to maintain skincare credibility while introducing hair innovation-without diluting the brand’s core identity.
The Opportunity
Account Growth
I restructured the brand’s social strategy with clearly defined content pillars and a storytelling framework rooted in their science-first, luxury DNA. To support the category expansion, I implemented a scalable creative content process and prioritized influencer-driven awareness-optimizing performance through a refined whitelisting strategy. This ensured content didn’t just perform, but reinforced Kat Burki’s position as a leader in luxury, efficacy-driven skincare and its skin-first approach to hair.
