The Pink Salamander
Social Strategy & Management
Content Creation
Partnerships
As a new entrant in the local food scene, The Pink Salamander needed a social presence that cut through the noise, without compromising its cool, cultured identity. The challenge: launch and grow visibility in the Orlando area while avoiding the typical “food porn” playbook. The goal was to drive foot traffic, create local buzz, and build a connected community around the standout product, a grass-fed smashburger.
The Opportunity
Account Growth
I built The Pink Salamander’s social presence from the ground up, with a strategy rooted in authenticity, community, and culture. Drawing from my beauty background, where elevated, sensory-rich content is core, I applied that same visual discipline to food. I defined content pillars, crafted a brand voice aligned with their community-first values, and launched partnerships and paid strategies, making The Pink Salamander a recognizable name in Orlando’s food scene within 6 months.
